Hetin Sakhuja

MD

"An innate acumen for business, he turns challenges into opportunities"

Mehul Bavishi

CEO

"Nothing is impossible is his mantra that time and again, wins the respect of clients"

Ralph Crasto

Head - Branding

"Advertising is his first love and second wife. And he can't have enough of it"

Amol Pednekar

Head – Print & Creative

"A firm believer that every problem has a solution, he goes to great lengths to achieve results"

Krishna Ambekar

Manager - Media & Accounts

"Numbers are everything to him, especially when it comes to delivering a better bang for the same buck"

Nirav Patel

Head Website & Social Media

"Passionate about the web and all it entails, you will rarely see him offline"

Viren Patani

Web Architect

"A multi-talented web master, nothing is impossible for him"

Navneet Neela

Art Director

"A stroke here and a highlight there. That's the magic she brings to design"

Sukhdev Bind

Art Director

"Brimming with ideas even at close of day, he's like a rudder that steers brands"

Our Culture

When it comes to culture, we're Power Obsessed! But we're sure about the Powers' we don't want to associate with and are clear about the ones we do want to foster and encourage.

No Power Centres. No Power Egos. No Power Walls.
Just PowerPlay & PowerWork!

A new client once asked the pertinent question:
What's the Activate Dimensions (AED) culture like?
The answer was simple: We have a Power Culture – everyone is into PowerPlay and PowerWork.

Yes it's an open, friendly environment with no walls between levels and departments. We're one team and everyone's invited to share ideas on anything under the sun. It's what keeps us ticking. It's what makes us want to come to office every day. It's what gives us a high.

Walk into our lair and you will feel the energy around. It's the passion of wanting to create new things, to do things better and to excel. Come experience the Power we have!

« About Us | Contact Us »

AED is an advertising and communications agency. Started in 1999 under the avatar of Sunshine Communication, we've grown steadily, building many a brand on the way.

Our Philosophy of partnering brands in the real sense of the term is what makes us different. Over the years, we have built credentials for both, the creative product and media. Read More

(+91 22) 61232121
Activate Dimensions Pvt. Ltd.
Capri, 1st Floor, A.K. Marg, Opp. HDIL Towers, Bandra (East), Mumbai - 400051, India
Copyright © 2016 aed

A hands-on communication expert, Hetin is a true visionary who believes in leading from the front. With a deep passion to add value, he started the agency, taking it from a small technology driven business to a full service, integrated advertising and communication agency. Hetin's acumen for business is only superseded by a strong penchant to give brands a bigger bang for the same buck. Hetin puts all his experience to spur Activate Dimensions towards newer optimistic avenues. Driving the wheel of effectiveness and efficiency, he sure knows how to look beyond challenges with artistic success.

A diehard sports enthusiast, Hetin is passionate about cricket and goes to great lengths, collecting cricket memorabilia. Watching live sporting events gives him a total high. He is a travel buff who enjoys experiencing new cultures and meeting new people. London, Perth, Dubai & Mumbai are his favourite destinations. Hetin has a penchant for the fast life and is furious about driving fast cars, but only on the race track. His bucket list includes among others, flying a MIG!

Hetin has been instrumental in the success of many a brand, in his long & illustrious career. Here are a few.

  • Dheeraj Realty
  • DHFL
  • HDIL
  • Godrej
  • RIL
  • MARCUS EVANS
  • RAJ KUNDRA
  • SAHARA
  • LIVE INDIA
  • MI MARATHI

Hetin Sakhuja

MD

Mehul is a big picture guy who is not afraid to roll up his sleeves and dirty his hands. Juggling between the responsibilities of a fierce businessman and a good team leader, Mehul is the voice that powers the workforce. The word 'impossible' does not find place in his dictionary. Oozing enthusiasm, he is always ready to go the extra mile for the brand. He is committed to taking the agency to soaring heights and to that end he will leave no stone unturned, in the endeavour to achieve the goals. A good motivator, Mehul empowers each asset within the agency, to reach for the stars.

Mehul is fast, furious and a techie at heart. His passion for cars and heavy bikes is legend. Put the world's most beautiful woman posing next to a Ducati and you will find Mehul staring hard at the Ducati – no offense to the woman! Mehul's mind is wired differently and he's at home with the latest, hi-tech products and gadgets. On the lighter side, he is a mountain man and no, we're not referring to his towering figure but rather his love for the mountains, which he swears, inspires him to take great leaps. At 6 ft plus, he makes a formidable opponent at the net in volleyball, a game that saw him represent his State.

Here are a few of the many brands that Mehul has helped build over the years.

  • Dish Hospitality
  • Living Liquidz
  • Sangam Ananya
  • Satyug Gold
  • Wadhawan Global Capital
  • HDIL
  • Dheeraj Realty
  • Wadhawan Lifestyle
  • DHFL
  • Avanse
  • Jot Impex (Harry Winston & S.T. Dupont)

Mehul Bavishi

CEO

Ralph is an advertising veteran with a passion to build brands. He has, in his tenure at some of the finest advertising agencies, worked on exciting brands across categories including bodycare, dental care, automotive, banking & financial, food & beverages, healthcare and clothing, to name a few. Ralph is a sound strategic thinker who prides himself on translating and executing the strategy into cutting edge creative.

Outside of advertising, Ralph has invaluable experience in Sales and Marketing too, giving him a well-rounded perspective in his endeavour to build brands.

A firm believer in working hard and playing equally hard, Ralph finds extreme satisfaction in social work, reaching out to the not so privileged. He finds that the best way to de-stress is to drive out of the city and mingle with nature. Gardening and specifically growing veggies, helps him feel euphoric. Escapades with family and friends brings him great peace of mind, but what really helps him unwind, is something he practices at least 4-5 times a day – daydreaming! His greatest wish before the sun sets on his life, is to one day drive a bullet train in India.

Clients:

  • Thums Up
  • Colgate Palmolive
  • Dettol
  • Ceasefire
  • Tata Safari
  • Axis Bank
  • Castrol
  • Avanse
  • DHFL
  • ItzCash
  • Bombay Dyeing
  • Cox & Kings
  • SOTC

Ralph Crasto

Head - Branding

Technically savvy and passionate about the print world, Amol is an optimizer when it comes to handling complex print projects. He offers unique, cost-effective solutions, while maintaining the sanctity of the creative and design. Amol is not an armchair person but rather a go-getter who will roll up his sleeves, dirty his hands and work round the clock to deliver the desired results.

Clients:

  • Vikram Buildwell
  • Dheeraj Realty
  • HDIL
  • Gorwani Builders
  • Dreams Mall
  • Silvex Developers

Amol Pednekar

Head - Print & Creative

Krishna is a man of numbers. Unassuming and soft spoken, he has more than a few tricks up his sleeve when it comes to media planning and is a pro when it comes to negotiating deals and buys with the media. Krishna is also responsible for Accounts and has a penchant for balancing finances and costs.

Clients:

  • DHFL
  • Gorwani Builders
  • Dheeraj Realty
  • HDIL
  • Vikram Buildwell
  • Avanse

Krishna Ambekar

Manager - Media & Accounts

A creatively fertile mind that blends artistic flair with themes derived from traditional aesthetics, Sukhdev is known for his knack to drill ideas that are on target with the strategic intent. Tirelessly digging his way around tools for creating art, he is the man you would approach when in need for a creative break through. Sukhdev has a team that is in tune with his creative philosophy and together they are able to create magic.

Sukhdev takes his art very seriously outside of work. He loves painting with water colors and oils, on paper and canvas and has exhibited and sold his paintings too. A Master Chef in the making, he has culinary skills that could put many a chef to shame. His artistic sense extends even to the performing arts and music of all genres, Indian & Western. One day he hopes to skydive over the Indian Ocean, albeit without a parachute.

Clients:

  • Dheeraj Realty
  • Vikram Buildwell
  • HDIL
  • Avanse
  • Wadhawan Global Capital
  • ItzCash
  • Wadhawan Lifestyle (Ed Hardy & Adolf Dominique)
  • Wayamba United (Sri Lanka Premier League)

Sukhdev Bind

Art Director

An ideas person with flair for aesthetics, Padma has the passion to bring ideas to life with minute attention to detail. With a curious bent of mind, she keeps herself up to date with new trends in design.

Padma is not your everyday girl next door. She has an enterprising spirit and digs camping, music, movies, travelling and adventure sports. A big foodie, she also loves cooking which she swears has a therapeutic effect. A die-hard cricket fan, she can have heated discussions on a wrong umpiring decision with any expert under the sun. Padma has a bucket list that includes visiting all the 7 wonders of the world, as well as witnessing the northern lights and taking a leisurely cruise at Alaska.

Clients:

  • Sangam Lifespaces
  • Dheeraj Realty
  • FC Pune City
  • A Henket

Padma Rele

Art Director

A master of digital, Nirav creates unforgettable online experiences that are not just different but refreshing. Being well versed in website architecture and management, he is able to see the big picture and seamlessly integrate the web with the brand.

With loads of experience behind him, Nirav along with his crack team, creates magic on the web, day in and day out. He also leads the social media team and on a daily basis churns out ideas and strategies to engage with various brands’ customers, building affinity and engagement.

Clients:

  • VKS
  • DEC
  • Avanse Financial Services
  • Sangam Direct
  • Satyug Gold

Nirav Patel

Head – Web Development & Social Media

With 10 years of experience under his belt, Viren is a veteran when it comes to web design and development and a specialist in HTML, CSS and the eCommerce platform. He is passionate about new and upcoming technologies and is constantly on the prowl, doing his own R&D. Viren leads a team of talented web design & development professionals.

Viren is a very religious and God fearing man. And that reflects in the person he is - kind, generous and compassionate. A sportsman, he relishes a game of cricket, tennis and chess, whenever an opportunity presents itself. On a lighter note, he finds the internet extremely relaxing and spends a lot of time surfing. Unlike most men, Viren loves shopping for clothes and shoes, not just for himself but his family too. On top of the bucket list, is the dream of a holiday in the UK.

Clients:

  • VKS
  • Viz-A-Viz
  • Veenus

Viren Patani

Web Architect

Anurag, with nearly 7 years experience in the field of Digital Marketing, is a B.E (IT) from Mumbai University. Currently pursuing an MBA, he has over the years mastered the art and science of targeting the online customer, be it through SEO, SEM, SMM or other online media. A certified professional in Google Adwords & Analytics and Hubspot, he brings tremendous value and thinking to brands that want to optimize the use of the online medium.

Anurag is always looking to expand his horizon with knowledge, by reading books, writing blogs and watching movies. He loves listening to hard rock and hip-hop music and travelling to historical places and beaches. A sports fanatic, Anurag fancies himself as a stroke player of cricket and makes time for a game of snooker whenever he can. His ultimate dream is to own an Aston Martin!

Anurag Golipkar

Digital Marketing Manager