The Brand | Objectives
ItzCash Card Ltd. has evolved from being India’s first and largest non-bank entity to offer Prepaid Cash cards to becoming the leading holistic payments solutions company.
Since inception, the company has played a major role in empowering the unbanked and under-banked segments in India, through convenient, secured and customized payments’ solutions. The company’s product range includes Prepaid Cards, Gift Cards, Money Transfer, Corporate Cash Management & Disbursement solutions, etc. The brand operates in the offline & online space.
AED was approached to revamp the entire ItzCash website and undertake engagement activities targeted at the consumer and corporate target group, to drive enquiries and trigger sales.
The digital team undertook an overhaul of the ItzCash website, giving it a vibrant look, while enhancing its functionality and user friendliness.
The digital strategy revolved around improving the Google ranking through a sustained SEM & SEO activity, while building engagement with the consumer and corporate audiences through an orchestrated Social Media Marketing program. An Online campaign too was run to generate leads.
On the Social Media front, the target groups were engaged through Facebook, Linkedin and Twitter.
On Facebook the fan base increased a thousand fold from 1965 to 19,442, while the Engagement rate was up from 1% to 5%. Facebook was used effectively to communicate the products, services and offers to consumers and played a key role in getting leads and resolving consumer complaints.
On Twitter and Linkedin, the fan base increased substantially.
The total leads generated through the website was 11,391, having grown from 15/month to 1424/month. The Franchisee leads too were excellent at 2648.
Overall the SEM/SEO/SMM activities led to an overwhelming performance with website visitors increasing from 26,000/week to 45,000/week, with unique visitors increasing from 11,365 to 27,909.
The Online campaign run over a 3 month period garnered a reach of 3.5 crore views, generating major leads from the corporate sector.
Total Leads: 11,391
Increase in Facebook fan base: 100%
Website Visitors Growth: 73%
Unique Visitors Growth: 150%
Twitter followers Growth: 100%
Linkedin followers Growth: 450%